Zelus Insoles is a brand new retail orthotic company featuring a unique, patented anti-fatigue technology. Zelus Insoles are designed with injury prevention in mind but also has many beneficial features such as performance prevention and returning energy upon impact.
During this project I worked as a full time employee at SATECH Inc, the parent company of Zelus. I worked closely with my manager and we directly reported to our executive team who were our stakeholders throughout the project.
Zelus Insoles has a brand voice that shows seriousness but adds pieces of humor in attempt to be different in an industry that is either heavily medical or athletic based. Because Zelus Insoles are engineered to prevent injury, we decided to target an audience that it would resonate with. The maturing young adults who are starting to feel the aches and pains of getting a little older.