SmartCells is a patented cushioning technology located in Chehalis, WA. SmartCells offer a suite of products featuring custom flooring, mats, and runners servicing a wide variety of industries and applications.
The current SmartCells website is built on a custom wordpress theme developed by a 3rd party. One of the main problems with the site is the information architecture and taxonomy. The entire website framework wasn’t responsive for mobile devices and tablets making the site impossible to access for a majority of the users.
As the company has grown in the past decade many things have evolved like their product offering, marketing language, branding, and types of applications. The company’s marketing efforts have also evolved over the years and want to run targeted campaigns for some of their niche target markets. Because of the limitations of the current framework we were unable to design complex page layouts resulting in a need for an updated platform.