Bloodworks NW is an independent, non-profit organization harnessing donor gifts to provide a safe, lifesaving blood supply to more than 90 Northwest hospitals.
A large portion of their repeat blood donors are 45+ years old and the donation rates have been decreasing. The baby boomers were eclipsed by millennials in 2015 taking over the majority population and Bloodworks needs their blood. To connect with the evolved lifestyle of a millennial, Bloodworks is looking to improve their website and provide a community platform to help increase donations and spread awareness.
Connect Bloodworks with donors, engage them in two-way communication, encourage repeat blood donations, provide history and customization, and encourage loyalty, referrals and sharing.